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Kirin Brewery will be distributing Guinness across Japan starting in June 2009, beating out Sapporo Breweries for the privilege.

When I think “beer” and “Japan,” two names come to mind: Kirin and Sapporo. I assume that they’re strong rivals, and I’m curious as to what led Guinness to stop using Sapporo (which I’ve always preferred over Kirin!).



First posted on November 29, 2008

 

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